Conform Digital Market Outlook eCommerce-ul va avea o rata de penetrare, pana in 2025, de aproape 56,72% in Romania. Aceasta era la aproximativ 48,12%, in 2021. Desi contextul actual nu este unul tocmai favorabil, daca luam in considerare razboiul din Ucraina si inflatia crescuta, piata de eCommerce din Romania este stabila, chiar cu oportunitati de crestere, potrivit celor mai importante voci din industrie.
Partenerii nostri de la easySales, platforma romanesca care a integrat cele mai relevante marketplace-uri si care te ajuta sa salvezi cu pana la 85% din timpul pierdut cu gestionarea manuala a activitatii pe marketplace-uri, ne ofera cateva sfaturi despre ce trebuie sa ai in vedere pentru ca afacerea ta sa aiba succes in 2023, ce criterii te ajuta sa cresti afacerea pe marketplace si ce poti automatiza pentru a simplifica vanzarea pe marketplace.
Update stocuri in timp real. Monitorizarea stocurilor in timp real, peste toate canalele, astfel incat sa poti actualiza automat informatiile despre disponibilitatea produselor de pe site-ul tau si de pe marketplace-urile cu care colaborezi este o functionalitate necesara pentru a nu vinde produse fara stoc. O data ce alegi o solutie de integrare prin API cu marketplace-uri relevante din piata poti conecta mai multe magazine online si te poti bucura de sincronizare stocuri si preturi.
Comenzile inregistrate in platforma si confirmate de tine vor actualiza stocul peste toate produsele.
Redimensionari automate imagini trimise in oferta produs si poze cu fundal transparent
Este o functionalitate ce te ajuta sa rezolvi rapid restrictiile impuse de marketplace pentru a obtine o documentie de produs valida: dimenisune minima, fundal alb, etc. Conform ultimelor studii, imaginile pe fundal alb cresc vanzarile si capteaza interesul consumatorului, prezentand o imagine de ansamblu curata, prin urmare au fost impuse pe multe marketplace-uri.
Traduceri automate documentatie de produs
easySales a rezolvat bariera de comunicare pentru mii de utilizatori din marketplace-uri! A dezvoltat la cerinta clientilor solutia de traducere automata care le faciliteaza prezenta pe marketplace-uri din strainatate.
Procesarea de Comenzi prin generare bulk si automat a facturilor si AWB
Poti procesa volume mari de facturi, AWB-uri si poti genera un singur PDF. Importurile de produse si procesari in masa, plus ajustari rapide pe documentatia de produse te ajuta enorm sa salvezi timp
Marketplace-uri sunt platforme stabile care deja au integrat modalitati de atragere si de fidelizarea a audientei si te ajuta sa iti extinzi afacerea si sa iti maximizezi vanzarile.
Beneficiile de a vinde pe marketplace-uri relevante
Ca o solutie a cresterii vanzarilor, extinderea pe marketplace-uri este o strategie potrivita in functie de specificul afacerii si de obiectivele tale. Iata beneficiile:
Acces la o audienta mare si fidelizata: Platformele de marketplace au o audienta mare si diversa, ceea ce poate ajuta la atragerea unui numar mai mare de clienti potentiali.
Costuri de marketing reduse: Platformele de marketplace au deja o baza de clienti existenta, ceea ce inseamna ca nu trebuie sa investesti atat de mult in marketing pentru a-ti atrage clientii.
Utilizarea instrumentelor de vanzare: Multe marketplace-uri ofera instrumente si optiuni pentru a-ti usura procesul de vanzare, cum ar fi integrarea cu sistemele de plata sau optiuni de livrare.
Cresterea vizibilitatii: Cand vinzi pe marketplace-uri, produsele tale vor fi mai usor de gasit de catre clienti, prin prisma faptului ca se cer foarte multe detalii la listarea unui produs, ceea ce poate duce la o crestere a vanzarilor.
Diversificarea canalelor de vanzare: Vanzarea pe marketplace-uri poate oferi oportunitati suplimentare de vanzare prin intermediul unor canale de vanzare suplimentare, precum si posibilitatea de a ajunge la clienti noi.
Criterii de avut in vedere pentru a creste afacerea pe marketplace
Cand listezi produse pe un nou marketplace, exista mai multe criterii de avut in vedere:
Lumea noastra devine din ce in ce mai digitala, ceea ce transforma si modul in care functioneaza economia. Lipsa automatizarilor si a integrarii costa mai mult fata de implementarea propriu-zisa.
Mediul dinamic din eCommerce tinde sa te ia prin surprindere? Ramai conectat la comunitati de eCommerce si apeleaza la specialisti care dezvolta solutii ce nu implica cunostinte de programare.
Poti face parte din grupul easySales Romania – eCommerce Network.
Daca ai nevoie de ajutor pentru a vinde eficient si simplificat pe marketplace-uri si pentru a scala in Ungaria si Bulgaria echipa easySales, este la un click distanta.
Beneficiaza de 14 zile testare gratuita a platformei easySales si beneficiezi de:
Iar daca vrei sa descoperi si alte informatii utile despre eCommerce si noi dezvoltari sau beneficii parteneri easySales, acceseaza blogul easySales aici: blogul easySales.
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