16 martie 2021 – TBI Bank, creditorul phygital cu cea mai rapidă creștere din Europa de Sud-Est, cu operațiuni principale în Bulgaria și România și operațiuni bancare în Germania, Suedia, Danemarca și Polonia, intră acum pe piața din Lituania.
Acest pas face parte din strategia amplă de business a TBI de a-și extinde amprenta digitală europeană în țările nordice, în țările baltice și în Europa Centrală. Direcția strategică este fundamentată pe poziția solidă în piață a 4finance, compania-mamă a TBI recunoscută deja drept unul dintre creditorii digitali de vârf din regiune.
Aceste țări stabile, cu standarde de viață mai ridicate, oferă TBI Bank oportunitatea să-și diversifice portofoliul din perspectiva riscurilor și a concentrării acestor riscuri. Prin urmare, intrarea pe piața din Lituania vine ca un pas firesc, compania beneficiind de expertiza 4finance și de canalele digitale existente pentru atragerea de noi clienți.
În Lituania, TBI Bank va oferi servicii digitale de creditare fără să deschidă sucursale. În acest fel, compania are oportunitatea să-și diversifice portofoliul de produse și să ofere clienților mai multe alternative financiare, consolidându-și poziția de furnizor internațional de servicii bancare.
„Din poziția de campion de creditare în Europa de Sud-Est, suntem în permanenta căutare de noi oportunități prin care să ne extindem business-ul și să pătrundem pe noi piețe unde beneficiem de sinergiile dintre TBI Bank și 4finance. Lansarea în Lituania este o mișcare strategică prin care ne vom întări și mai mult prezența digitală în Europa. Așteptăm cu nerăbdare această nouă provocare”, a spus Petr Baron, CEO TBIF (TBI Bank).
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