Karolina Sofronieva

Karolina SofronievaKarolina Sofronieva

Karolina Sofronieva

Chief Marketing Officer

Karolina joins TBI Bank's team with a successful leadership experience in the fintech field, as well as extensive digital marketing background. She is managing all aspects of our brand from expanding its awareness and recognition to the continuous positioning of TBI Bank as a next-generation digital lender. 

She has 15 years of experience in digital marketing and online advertising (in fact Karolina started working in the area before many of us even knew such a thing exists). Her professional career started at Deltastock, a licensed Forex and CFD Broker, where she oversaw the affiliate programs and participated in the management of the company‚Äôs online and offline marketing resources. 

Over the years she has been managing the digital marketing activities of major companies such as Naspers, a leading global consumer internet group, and local e-commerce giants like emag.bg and olx.bg. Most recently, Karolina ran the marketing department of vivus.bg, as TBI Bank part of the 4finance company. There she was leading the team in charge of the full spectrum of online and offline channels, contributing to the success of the brand.

Karolina holds both a bachelor's and a master's degrees from the University of National and World Economy.

Equipped with a shooting beautiful smile, Karolina has also very good shooting skills as her hobby is hunting. She is also keen on traditional Bulgarian dances and we are excited that she is dancing with TBI Bank.

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