Obiectivul unei evaluari de 1 miliard de dolari, prin care o companie devine un „unicorn”, nu e deloc usor de atins. Un punct bun de pornire pentru orice business este, insa, sa adopte cultura specifica business-urilor care sunt deja in aceasta liga, caracterizata prin dinamism, agilitate si inovatie. TBI Bank are deja aceasta cultura si o mentalitate mai apropiata unui fintech decat unei banci traditionale, asa ca introduce acum si o mascotă care sa reflecte acest spirit. Tibi, mascota unicorn, va fi prezenta in toata comunicarea cu clientii, cu partenerii si cu publicul larg, intr-un ton unic, onest si prietenos.
Ideea lui Tibi a pornit in echipa de finantare a bancii, după un brainstorming intens pentru poziționarea mai atractiva si, in același timp, mai apropiata de consumator a depozitelor oferite de TBI Bank. Tibi este un unicorn pasionat de tehnologie, convins ca serviciile bancare pot deveni mai simple in mediul digital. De aceea, Tibi va deveni modul prin care TBI Bank va face produsele si serviciile sale mai usor de inteles, totul in mediul virtual.
„In ultimele cateva luni, echipa s-a implicat, cu dedicare si entuziasm, sa-l transforme pe Tibi in realitate, asa incat sa avem acum o voce autentica si orientata catre client”, a spus Gergana Staykova, SVP, Lending and Distribution in cadrul TBI Bank. „Tibi va fi alaturi de clienti si le va transmite mesaje intr-un mod cat mai simplu, fara termeni complicati, ducand experienta acestora in interactiunea cu banca la urmatorul nivel”.
Tibi s-a alaturat echipei TBI Bank si are inclusiv propriul profil în platforma de comunicare interna a bancii, unde isi spune deja parerea despre diferite initiative si planuri pentru 2021. Mai departe, unicornul inedit si cu personalitate urmeaza sa-si faca aparitia si in mediul digital.
Obiectivul unei evaluari de 1 miliard de dolari, prin care o companie devine un „unicorn”, nu e deloc usor de atins. Un punct bun de pornire pentru orice business este, insa, sa adopte cultura specifica business-urilor care sunt deja in aceasta liga, caracterizata prin dinamism, agilitate si inovatie. TBI Bank are deja aceasta cultura si o mentalitate mai apropiata unui fintech decat unei banci traditionale, asa ca introduce acum si o mascotă care sa reflecte acest spirit. Tibi, mascota unicorn, va fi prezenta in toata comunicarea cu clientii, cu partenerii si cu publicul larg, intr-un ton unic, onest si prietenos.
Ideea lui Tibi a pornit in echipa de finantare a bancii, după un brainstorming intens pentru poziționarea mai atractiva si, in același timp, mai apropiata de consumator a depozitelor oferite de TBI Bank. Tibi este un unicorn pasionat de tehnologie, convins ca serviciile bancare pot deveni mai simple in mediul digital. De aceea, Tibi va deveni modul prin care TBI Bank va face produsele si serviciile sale mai usor de inteles, totul in mediul virtual.
„In ultimele cateva luni, echipa s-a implicat, cu dedicare si entuziasm, sa-l transforme pe Tibi in realitate, asa incat sa avem acum o voce autentica si orientata catre client”, a spus Gergana Staykova, SVP, Lending and Distribution in cadrul TBI Bank. „Tibi va fi alaturi de clienti si le va transmite mesaje intr-un mod cat mai simplu, fara termeni complicati, ducand experienta acestora in interactiunea cu banca la urmatorul nivel”.
Tibi s-a alaturat echipei TBI Bank si are inclusiv propriul profil în platforma de comunicare interna a bancii, unde isi spune deja parerea despre diferite initiative si planuri pentru 2021. Mai departe, unicornul inedit si cu personalitate urmeaza sa-si faca aparitia si in mediul digital.
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